For Meta, TikTok, and YouTube ads

Know which ad is winning, and why.

Verrow is creative analytics for paid social teams. It ranks every video ad by hook rate, hold rate, and fatigue, so you know what to scale, cut, and make next.

Read-only access. No credit card.

Fall launch · Last 14 daysSample data
Leaderboard · by hook rateSelect a creative
Selected creative

UGC unboxing0:21

Winning
Hook rate
0.0%
Hold rate
0.0%
Fatigue
None
Frequency 1.7, click-through flat vs. week one.
Retention · % of plays0–15 s
0s15s
Why it wins

The product is in hand from the first frame, and the reveal at 0:09 keeps people watching.

01 · The metrics

Three numbers your ROAS column can't show you.

Hook rate
3-second plays ÷ impressions

Did the first frame stop the scroll?

Hold rate
ThruPlays ÷ 3-second plays

Once people stopped, did they stay?

Fatigue
frequency ↑ while CTR ↓, vs. week one

Your cue to refresh before cost per result drifts.

02 · The product

Built around the creative, not the campaign.

01

Every creative, ranked.

One row per creative, rolled up across ad sets and campaigns. The same video in five ad sets counts once.

02

Variants, side by side.

Put two cuts next to each other with their retention curves on one chart. See where one starts losing people.

03

Fatigue, flagged with a date.

Each ad is tracked against its own first week. When the trend turns, Verrow flags it with the date it started.

04

Tags that explain the why.

Tag hooks, formats, talent, and offers. Then see which hook style holds best across every brand you run.

03 · Setup

Connect, tag, read.

01

Connect

Link your ad accounts with read-only access. Verrow can't edit, pause, or launch anything.

02

Tag

Verrow suggests tags from each ad's name and length. You confirm or change them.

03

Read

A weekly brief in Slack or email: what's winning, what's tiring, what to test next.

04 · Pricing

Priced per seat, not by spend.

You pay for each person on your team. Every plan includes a monthly allowance of analyzed creatives, plus the leaderboard, side-by-side compare, and fatigue tracking. Yearly billing saves 20%.

Starter

For one brand and a small team.

$24/ seat / month
$288 per seat, billed yearly. You save $72.
  • Up to 3 seats
  • 200 creatives analyzed / month
  • 1 brand, 2 ad accounts
  • 90 days of history
  • Weekly email brief
Start free trial
Team

For in-house growth teams.

$40/ seat / month
$480 per seat, billed yearly. You save $120.
  • Up to 15 seats
  • 1,500 creatives analyzed / month
  • 5 brands, 10 ad accounts
  • 13 months of history
  • Fatigue alerts in Slack
  • Custom tags
Start free trial
Agency

For agencies running many clients.

$72/ seat / month
$864 per seat, billed yearly. You save $216.
  • Unlimited seats
  • 6,000 creatives analyzed / month
  • 25 brands, unlimited ad accounts
  • 13 months of history
  • Client workspaces and share links
  • Tag reports across brands
Start free trial

A creative is one video or image with at least one impression that month. The same video in five ad sets counts once. If you go over your plan's limit, Verrow keeps working. Each extra 100 creatives is $15 that month.

Start next week's brief with last week's winner.

Start free trial

Free for 14 days on any plan. No credit card.

Self-initiated concept. Verrow is a fictional product. Designed by Leo Reed.Sample data throughout

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